Amazon Ads - Video AI tools - unBoxed 2024
Touchscreen application
At unBoxed 2024, Amazon Ads introduced AI creative studio and Audio generator, two new generative AI tools designed to lower creative barriers and expand opportunities for advertisers to scale their reach. We designed a playful real-time 3D experience and created and animated all 3D content that illustrates the services. It is optimized as a touchscreen experience and was first presented at unBoxed 2024.
Realtime 3d experiences
Unity
for touchscreens
By building a suite of self-service, AI-powered tools, Amazon Ads is enabling brands of all sizes to create engaging content across media types and eliminating boundaries across ad formats. With the 3d experience, a complex and versatile service should be communicated in an easy and entertaining way.
We designed and created an intuitive, enjoyable and entertaining real-time 3D experience with Unity that is optimized for touchscreens.
Client: Amazon Ads
Agency: Salt Productions
Digital agency: Solid White
