Procter & Gamble
WebGL Brand Experience
Oral-B - The Whole Body Experience
Interactive sensitization for connections in the body
The web app teaches users how different parts of the human body are connected and how important oral and dental health is in this context. To activate social media users, it is possible to create a portrait of themselves at the end of the experience that is composed with effects from the web app.
Features
B2C
WebGL
Sound and ambient accompaniment
Playful interactions
Social media activation
Individualization
Platform
Desktop Browser
Mobile Browser
WebGL
Mobile Browser
WebGL
Device
Desktop
Smartphone
Tablet
Multitouchscreen
Smartphone
Tablet
Multitouchscreen
Challenge
Not everyone is aware of the importance of oral and dental health in conjunction with other organs and the body as a whole. An innovative and atmospheric web experience should be developed to educate and raise awareness.
Implementation
Using WebGL, we created a visually and aurally atmospheric journey "through the body", accompanied by a narrator's voice and encouraging playful interactions.
Infos
Client: Procter & Gamble
Agency: East End Communications
Digital agency: Solid White
