unBoxed 2025 Event - Amazon Simplified Advertising

Event experience

In this interactive 3D experience, which we created with Unity for Amazon on behalf of Salt Productions, guests become campaign strategists experiencing the evolution from complex multi-platform ad management to seamless Al-powered optimization.

It was presented to guests for the first time in Nashville at Amazon's unBoxed 2025 and is a real crowd favorite.

Features

Interactive 3D experience
Multitouch
Unity

Platform Windows

Device Multitouchscreen

Challenge

How to communicate the evolution from complex multi-platform ad management to seamless Al-powered optimization.

Implementation

Based on Unity we created a playful interactive 3D experience with a strong focus on design, animations and effects.

Infos

Client: Amazon Ads
Agency: Salt Productions
Digital agency: Solid White