Mercedes-Benz Consulting
Interactive 3D tool and digital transformation

Virtual Retail Lab - process editor

Configuration, planning and simulation of Mercedes-Benz car dealerships

The virtual retail lab developed by Solid White for Mercedes-Benz Consulting supports planning, training and consultation and is an important building block of digital transformation in the field of Mercedes-Benz car dealers.


Process editor


Platform Windows
Device Desktop
VR Headset

With the help of architecture, digitisation and optimised processes, the Mercedes-Benz retailers are prepared for the challenges of the future. In order to optimally plan, configure and simulate this digital transformation, we were tasked with the development of a suitable tool.


We used years of experience in the field of interactive 3D visualisation and combined this foundation with mechanics proven in the games industry as well as our passion for high-quality communication design. To do so, we had to understand the architecture, the digital retail media as well as the job roles just as much as the rules of process generation. That was the only way to create new digital tools that were based on these and that would prove themselves in practice.


Customer: Mercedes-Benz Consulting
Digital agency: Solid White


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