Südwesttextil - TEXHUB - Game and knowledge platform
Image campaign
The textile and clothing industry is Germany's second-largest consumer goods industry and the global market leader for technical textiles. Südwesttextil represents the industry's interests in Baden-Württemberg.
The "TEXHUB WORLD" is the centerpiece of a new campaign to strengthen Baden-Württemberg's textile and clothing industry.
We developed a WebGL browser game with Unity, as well as a landing page with an associated job and membership platform. The game includes 10 detailed locations from the textile value chain, 8 quests, and over 80 non-player characters, some of which have full voiceovers. The content can be expanded and maintained via an associated CMS.
"With this gaming platform, we are breaking new ground in marketing and demonstrating how exciting, diverse, technologically complex, and full of opportunities our industry is in Baden-Württemberg." Südwesttextil President Bodo Th. Bölzle
Browser-game
8 quests
10 detailed locations
80 NPCs
Voice-over
WebGL
Member and job platform
CMS
macOS
iOS
Android
Desktop Browser
Mobile Browser
WebGL
Smartphone
Tablet
Multitouchscreen
Südwesttextil Managing Director Edina Brenner summarizes the challenge and vision as follows: "We want to inspire people of all ages to become passionate about textiles in a playful way and send them on a journey of discovery through our industry. Those who want to reach the next level will find the opportunity to get started with an apprenticeship or a new job at our member companies."
Thanks to our VISHOW system, we were able to set up the backend, CMS, and frontend, as well as the game's fundamentals, in a short time. We conceptualized and designed the game world and mechanics, created audio-visual content, and developed the online platform alongside the game. This was exported as a WebGL app using Unity and also supports mobile browsers.
Client: Südwesttextil e.V.
Digital agency: Solid White
